According to the Salesforce 2015 State of marketing report,
“LinkedIn is the third most commonly used social network for business owners.”
The audience on LinkedIn is active and interested, on the whole, and are ready to be marketed to. Spending your advertising budget on LinkedIn is worth the investment
Out of all the social media networks, LinkedIn is the most efficient platform for reaching professionals, business owners, entrepreneurs, and executives. Here are some best practices for LinkedIn advertising to ensure that the targeted audience is engaged with your ad campaign.
Have authentic content:
When publishing content updates on LinkedIn, try to keep it ‘relevant, short and authentic’. Good content is likely to gain more comments, likes, and shares. Try to post unique and authentic content, because this will help your content to go Viral. Always remember, without these qualities your content will look like spam and will flop.
Make your post Value oriented:
Always remember, the content you are posting is for your potential customers, so to get maximum impact, it’s important to highlight the problem or the goals of your prospects, and what solution your business would provide to them. While posting on LinkedIn, your post should be seen to add value to the person reading it.
Images are essential:
Marketer Jeff Bullas cites that,
“Articles with images get 94% more views than those without images.”
Sponsored content containing relevant images and videos tends to perform better compared to ads without any visuals. The simplest way to catch people’s eye is to make use of relevant and attractive visuals, which will make them click on the ad.
Set competitive bids:
For each campaign running on LinkedIn, select a payment method, i.e. either Pay per click (CPC) or Pay per 1,000 Impressions (CPM). Think of it as the amount you want to spend for one click on your ad. The higher you set the bid, the more likely it is to receive clicks. The following are the few suggestions that will help you get the best results.
- Set a competitive bid
- Don’t set daily budget Caps too low
- Set your daily budget higher
Target the right audience:
Before creating any update, look for the audience to whom you are going to target with the ad. Make sure you create ads that resonate with that particular audience. Through LinkedIn ads, you can target your audience according to demographics. Create groups based on audience demographics. After that, you can specify which group can see your ad based on demographics.
Have an appropriate landing page:
It has been seen that,
“98% of online ads underperform, because their landing pages are not optimized.”
The most important part of lead generation is not just targeting or ad creative, but lead generation also plays an inevitable role in driving your prospects to the ads. Make sure that you don’t launch your ad campaign without a landing page that matches your offer.
LinkedIn advertising is an effective tool for small B2B companies looking to target qualified leads. By following the above practices, you can develop buyer personas and address them with customized LinkedIn campaigns and ads.
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