Joel Comm – The Power of Live Video

When things really started/started to gain traction

Internet 1999

Podcast 2004

YouTube 2004

Social Media 2005

Blogging 2006

Apps 2008

Live video 2008 – 2016 is now really gaining traction

Blab, Periscope, Facebook Live

2.5% innovators 13.5% early adopters early majority 34% late majority 34% laggards 16%

We are in the innovator stage still with live video

Periscope will go early adopter in 2016

People are adopting to watch live video of people they know versus watching regular TV

Joel’s Periscope is his Top5Scope

Top 5 reasons to live stream

  1. Technology has arrived (your cell phone and computer)
  2. Your voice (everyone has an opportunity to share your individuality, passions, knowledge, entertainment)
  3. Instant audience (Periscope is designed for people to discover you, captivate people and they will show up again and again)
  4. Twitter integration of Periscope and Facebook integration of Facebook Live embeds the live stream in feed
  5. Community

3 key things to live video

  1. Be original (don’t try to be someone else, you are best and playing you. There are techniques you can model to be more successful but be yourself)
  2. Be authentic (it’s not going to be perfect and people can smell BS)
  3. Be consistent (get in the habit of doing it, just get started)

Save your shows to your device and repurpose it. Chop off greeting people. Add some music

Turn your broadcast into:

Youtube video

Embed into blog

Put on Facebook

Podcast on iTunes

http://www.LiveVideoRevolution.com

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