What Is The Difference Between A Blog and a Website?

One of my readers Louise asked me a question via email this morning wanting to know what the difference between a blog and a website is. What is a website? A website can be a site as complex as Facebook or as simple as one page with some content (could just be text, video, picture…

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6 essential tips before you start LinkedIn Advertising

“Having more than 150 Million members in more than 200 countries, LinkedIn stands as the most powerful B2B social network.” If used in properly, LinkedIn can be the most important and effective advertising opportunity for B2B marketers to achieve their business goals. LinkedIn ads are the most cost effective advertising method, because it allows marketers…

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7 tricks to optimize your LinkedIn ads

Are you a B2B marketer and want to reach your target audiences? Are you using LinkedIn ads, but still not getting the desired results for your business? Here is the solution. You just need to optimize your LinkedIn ads to earn more impressions, clicks, and leads. Optimizing LinkedIn ads will help marketers enhance their connections,…

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Target a specific audience with LinkedIn advertising

LinkedIn is the perfect platform for B2B marketers to reach their targeted audience by creating highly targeted campaigns with the use of demographic data. LinkedIn advertising provides B2B marketers with a more effective and convenient, rich set of audience targeting options, because it facilitates professional connections rather than personal interests and likes, such as Facebook.…

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Proven tips for increasing ROI with LinkedIn ads

When it comes to developing an ad strategy for a LinkedIn network, you need to learn about the people out there and examine why they are there. This network is more for professional B2B people. People use this network for a variety of objectives, but they are likely to be business related. Why do people…

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Various types of LinkedIn ads for your business

According to the latest research, “There are 450 million users on LinkedIn.” That makes it easier for marketers to target their prospects easily. LinkedIn allows marketers to create extremely targeted ad campaigns for generating maximum conversions through the campaign. LinkedIn is a great platform for advertising, especially for those brands that are looking to attract…

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Native advertising on LinkedIn

Online marketing is not only confined to placing banner ads throughout the relevant web pages. For whatever reason, people were not clicking on the banner ads even if they have to purchase the product. This further emphasized the need to create new ways to reach target audiences.  This is how Native ads began.  Eye opening…

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How to create LinkedIn ads that boost ROI?

Advertising with LinkedIn is something that can help B2B marketers promote their business to targeted groups of professionals. “According to the recent studies, LinkedIn stands as the world’s largest business networking website, and the most powerful way to reach their targeted audience of over 150 million engaged professionals.”  If you are a B2B marketer, and…

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Best advertising practices for LinkedIn

According to the Salesforce 2015 State of marketing report, “LinkedIn is the third most commonly used social network for business owners.” The audience on LinkedIn is active and interested, on the whole, and are ready to be marketed to. Spending your advertising budget on LinkedIn is worth the investment Out of all the social media…

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Best LinkedIn strategies for B2B marketing

LinkedIn is a professional social media network. If used properly, it can bring in lots of opportunities for marketers and professionals. LinkedIn is a proven business to business lead generation tool. LinkedIn is an unique social media platform with an extremely specific audience which is very different from all of the other social networks. The…

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