Testimonials work very well indeed but to promote a product you must buy it or get a
preview copy which is not very easy most of the time. If selling like this will you not miss the launch of the product? or is this strictly for aftermarket sales? Have a wonderful day,Timothy Millar
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I have to agree that is a good idea to be at least familiar with a product before promoting it. This is particularly true if is a computer program. About a week ago I bought a computer program. It would be the cats meow, if it would do half of the things it was to do. I was all set to promote it. Then when I tried it, it would not work and I did not get support from the supplier when requestted. Hence, I did not promote it.
Great post. You have to familiarize yourself with any product if you are going to give your approval. A truthful review, including the good points and bad points, will gain your subscribers trust and, ultimately, their business. Wish everybody followed this advice (sigh).
BTW, belated congratulations on the new addition to the family.
To sell a product without recommendation is just like an item without an attractive cover. To recommend a product one has to buy it first or get its review and then it is possible to give the testimonial. This process is very much beneficial for both the seller and the admirer. Good blog. A timely hint to fire the internet marketing.
There is one other thing that must also be taken into account when promoting products that is also important to each product.
If you ask the following questions before even looking at a product.
1: do you know the Author, Who is recommending it to you, how much do you know about that person, have you had much to do with products recommended by that person.
2: Have all the products you have downloaded from that person been what they have stated. Where has it excelled or fallen down, has it been obvious that the recomendee has really tested these product or relied on the info from the publisher only.
3: Anyone can recommend a product and that’s what affiliates do. So be vigilant and keep testing to make sure that you are not getting complacent in your promotions.
You may get away with it for a while but you will eventually get court out if you are not as a good business person never recommends anything unless they are sure it will enhance their business. This is for on line marketing as well as off.
4: keeping records of all activity is the best way to insure that you are up to date with each affiliate program you are in. It helps with your income and gives you the ability to cancel out of programs that are not working to your own expectations be it because of bad programming or faults or just plain no response, remember you may need to adjust your add if this is happening because you should never advertise anything you are not fully confident with as what Reed has said “you fail before you start”.
Take care all.
Branding awareness is very important yet the product has to be tested in field market, after several times of promotions all can be said through viral, this effort take’s time after suceed through viral marketing the branding awareness will stay for long time and build founadtion on product promotions either through their affiliates or direct selling.
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You are really providing a very helpful service to internet marketing newbies. I think it really boils down to this; don’t recommend any product which you wont use yourself.
Then again, you will have to spend a good amount of money to first test these products yourself.
These days, you have a lot of big bundled offers coming your way. What we need to do is to check whether we have use for all the products in the bundle, or at least use for 50% of the products. Next if the bundle has PLR or MRR, is there a demand for these products. What is the quality of these products, will they work, etc. Sales pitches have become so lengthy that you have to have a lot of patience to read through the entire thing !!!!
So, I feel so many of these aspects need to be considered before we jump in recommend blindly anything to anyone.
Thanks and keep the good stuff coming our way.
Damn. Excellent post and at least to me a needed reminder. I need to make my own recommendation pages and reviews to my site and blog, like yesterday… One thing about making recommendations is that you’re (at least I am) more in the benefit vs fault mindset than in the normal hype and feature mindset I get too often especially when selling online get…
Michael J. Ming
Everything you said is true. I’ve been guilty of spreading out my promotions too thinly and still haven’t studied half of them thoroughly. My latest success took of without barely any promotion initially and now features on one of my prime websites with full promotion (would you believe #1 page(sponsored)and #3 page (non-sponsored) on Google – I was rather surpised-maybe the beginnings of something good.
It’s so true what you say about ‘the good, the bad and the ugly’. It’s the age old saying of ‘If it sounds too good to be true, it probably is’.
It’s a matter of balance so you need to show more good points than bad.
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Reed, as an affiliate you need to try the product as you suggested and FEEL and experience the benefits. Only then can you get excited and write awesome testimonials and recommendations that ring true.. You, as an affiliate, have to avoid using the standard promotional materials and the robot-like parroting of cliched, *while you sleep* stock phrases that no longer EXCITE.
That’s some great info. I especially like the suggestion to mention the bad parts of a product. I never actually realized it until reading this, but one of the marketers I get regular emails from always points out the negatives. Now I understand why. That’s something that I’ll have to remember.
Travis Millwards last blog post..Affiliate Funnel – The Best Just Got Better
I like your Post it is very good from a young internet marketer like yourself it is very well done piece.I get lot of emails from the top marketers in the world who are promoting other people’s products some of them sending you, emails every single day that is I do not like.The other thing I do not like is they are promoting bad products as very good and ruin their own reputation and they should stop doing that and they do not care about the buyer as long as they get their commission and they don’t care about buyer leaving their list because they get new fresh leads everyday.Like you said, Reed they should tell their list about both good and bad things about the products they are promoting.
I know I’m very careful on which products I promote to my list. Actually I don’t promote products very often. That’s because there’s so
much crap out there.
Before I send out a promo email I ask myself one question. Do I use this product? If I don’t think it’s good enough for me to use I certainly won’t recommend it to my customers.
It’s a lot of work building your list and I’m not about to jeopardize my relationship with my customers just to make a couple of bucks of them promoting garbage.
You mentioned giving away promotional freebies which seems to be the norm just lately, in fact the freebies are often better than the product being promoted!
Very good post. Put sinply, it works well for all concerned when people are ethical. For me it would be unethical to recommend a product which I hadn’t bothered even to find out about. Of course I want to make money, but leading people into what could possibly be a bad experience and a waste of money is not the way to do it. It would only take a couple of “shoddy” products to ruin my credibility and my good name for a long time to come.I have a couple of people who email me with offers and through experience have learned that I can trust them. Now, I feel very confident that if I buy through their links I will be getting exactly what they describe. Money can’t buy loyalty like that, it has to be earned.
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That’s where Product Reviews come in via Blog Posting or linking. I can see you in a few of the Top Marketer’s post & giving good comments on your success.
Great Work, Reed.. Congrats !
Success to All,
Great advise ….as always.
I skip reading a lot of newsletters and blogs, but just can’t pass up yours.
It is always fresh, practical and just what we need, and easy to understand .
I think that recommending products is a good way to boost your income.
The most important thing here is to recommend products that you know can solve your prospects problems and not garbage.
On the other hand, it’s important to say what you think about the product… what you like and what you don’t like, this will increase your credibility and you’ll make more money.
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@Timothy make a name for yourself in the marketplace and build a big enough list and you can get almost any product free before it launches
@normz2 ouch glad you checked it out first
@Tom Thanks 🙂
@Dale great tips
@Ari branding can have a dramatic impact
@Eric You’re welcome will do 🙂
@Jussi I don’t like overly hypey selling either
@Michael Congrats on your success
@Sue I agree it’s a matter of balance
@Geoff Yeah that’s something I’ve noticed with a lot of the A list players their email copy is unique
@Travis Keep us posted on what it does for you
@Kevin you’re welcome
@Jeff That’s a good question to ask yourself
@Terence oftentimes the best content for a course is giving away free
@Sylvia agreed loyalty is earned
@Frankie Thank you
@Linda Thank you
Having been around for a little while now as an affiliate marketer I am really tired of the hypey picthes from all the gurus for product after product.
Most definitely a comprehensive and useful review must include both the pros and the cons. For obvious reasons, if there are more cons than pros then you very likely would not bother to recommend it or you will be risking your reputation. The internet may seem huge, but to me it really is quite small if you consider how fast information gets around.
You do not want your reputation and credibility to be tarnished because bad news travels fast, probably faster than good so you will soon be out of business if this happens.
@Chris agreed you need to be very careful and guard your credibility.
It’s important to promote products in your field. That way, you will not just be familiar with the product, you will also know about other products out there, including the competition, and you can compare and contrast them.
For example, I write books about success and achieving your goals. I also read books on the subject and I know what the best stuff is out there. If I like a product, I will review and promote it. http://tinyurl.com/59zcgy
It’s all about branding yourself and building a relationship with your list. That all starts with establishing trust.
Great post Reed
I would add Review sites to this as well!
@Zhana yeah that can be a very profitable way to market
@Pat great points
skin care beauty
Thank you for all your up to date information, it is appreciated.
I shall be keeping an eye out for this blog in future. Great stuff!
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Only recommend products that you have tried and believe in. Make your recommendation realistic by mentioning not only the good points but the bad points. Honesty is the best policy. If the customers or visitors trust you enough, then they will definitely trust your recommendations.
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