Every year, there is flood of marketing campaigns over social media. This viral marketing brings something new to learn each year. By analyzing marketing styles of other businesses, you can learn about market trends, what audiences want and craft your campaign accordingly.
Viral marketing, along with social media, helps your campaign go “VIRAL.” Going viral can be difficult, but there are some elements which can help you hit the viral mark. The following are the successful viral marketing campaigns.
Dove: (Dove choose beautiful)
Dove developed the Global CHOOSE BEAUTIFUL campaign to enable women to choose a self-expression about themselves. Through this campaign, dove delivered a simple, but effective message, “Feeling beautiful is a personal choice that women should feel empowered to make for themselves every day.”
In the first 2 weeks, this film was viewed more than 100 million times across 70 countries. The Tumblr page of the choose beautiful campaign was visited more than 4 million times with average time spent on the site of 3 minutes.
Last selfie: (last selfie)
This campaign was held by the World Wildlife Fund on snapchat to bring awareness of extinct populations of endangered animal species. To reach the global population, WWF choose Snapchat as their promotion platform.
This campaign was successful because this video relates and engages audiences emotionally, and it has proper utilization of creativity that delivers a strong message. This campaign increased donations, which was all result of the worldwide branding, sharing and reach of the video.
Evian: (Evian baby & me)
Evian- “The inner child that keeps on giving”
Evian is a luxury water brand that first went viral in the 2009, with “Roller Babies”, which earned a Guinness world record as the most viewed online ad ever. In 2013, the company came back with “Baby & Me” which featured adult actors who have uncanny resemblances to baby stars.
It notched around 50 million YouTube views and 100 million total views within a week. After some time, Evian launched a Baby & me mobile app which enabled iOS and Android users to “baby-fy” their photos, revealing their inner child, and allowed them to share it on social media using the hashtag “#evianbabyandme”.
Metro trains, Melbourne: (Dumb ways to Die)
In order to reduce serious accidents on its railway tracks, Metro trains, Melbourne, launched a safety campaign created by McCann, Melbourne, led by a new song titled “Dumb Ways to Die”.
It was one of the most innovative public safety videos that have gone viral, and there have been several sequels created for it. The original has an amazing 92.9M views on YouTube, and the campaign won numerous awards worldwide. It has launched a “Dumb ways to Die” gaming app for Mobile users which has taken the safety message to another level.
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