According to the latest research, “There are 450 million users on LinkedIn.” That makes it easier for marketers to target their prospects easily.
LinkedIn allows marketers to create extremely targeted ad campaigns for generating maximum conversions through the campaign.
LinkedIn is a great platform for advertising, especially for those brands that are looking to attract highly targeted audiences.
Do LinkedIn ads work?
LinkedIn is one of the best platforms for finding your Ideal B2B customer. According to research,
“45% of its members are in upper management positions, and the platform generates more leads for companies.”
It allows you to preserve your preferred audiences, and makes sure that your ad reaches the targeted audience. It offers guaranteed impressions. Before you pay, create your ad and check how big the audiences are that you’re going to reach using it.
Types of LinkedIn ads:
- Sponsored Content:
These ads appear in a user’s feed alongside their updates. It allows you to advertise outside your circle of followers, expanding your influence. It allows you to reach a wider audience by allowing you to reach them on multiple devices. It is not like the usual ads, and receives high user attention and generates higher results.
Features:
- Raise awareness with native ads
- Build relationships
- Drive leads
- Text ads:
These appear at the top and to the side of the page. Text ads are easy to use and help create an effective ad campaign. Through text ads, you’ll be able to narrow your target audience, so that the right people find you. These ads are great for a brand with tight budgets, because this type of LinkedIn ad allows you to set your own budget and you only have to pay for performance clicks or impressions.
Features:
- Drives in the right traffic
- Generates quality leads
- Pay per click or pay per impression
- Dynamic ads:
These ads allow you to precisely target decision makers and influencers with highly relevant and customizable ads. It enables the marketer to deliver a personalized message to their targeted audience. Dynamic Ads can be used for achieving numerous advertising goals including, driving website conversions, getting new followers to LinkedIn Company Pages or showcasing job opportunities.
Features:
- Targets the appropriate audience
- Personalizes your messages and creative
- Analyzes your performance
- Sponsored InMail:
Sponsored InMail advertising allows you to deliver content to your audience in the most personal way: delivering it directly into their LinkedIn mailbox. It helps you maximize your advertising efforts and ensures that you make the most of it. It also helps keep your key targeted audience engaged across mobile and desktop devices.
Features:
- Gets the right messages to the right people
- Only gets delivered when the member is online
- Gets outside the box of tradition emails
- Display ads:
These types of ads help you stay fresh in a client’s mind by appearing on the page in an unobtrusive way. These ads are highly preferred if you want to raise brand awareness. It allows you to pre-purchase impressions. You just have to select your preferred audience and your message will reach them.
Features:
- Highly visible
- Unmatched audience quality
- Accurate professional targeting
No matter what are your marketing goals are, whether it’s to create brand awareness or to generate followers, LinkedIn ads have the solution for every need and budget. Don’t forget to test your ads and see which generates the best results for your efforts.
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