4 Article Marketing Essentials

The importance of articles on websites and internet based companies, today are boundless. They are essential to drive traffic to a site to bring about success. Articles are a key element for making profit on the site. A wise webmaster, has the good sense to include articles in their site that will aid them in creating the benefits and income they seek.

Articles have the ability to drive traffic to your website. Articles can create a higher ranking in the search engine results. The higher a site ranks, the more traffic will visit the site. Of course, there is more potential for profits for other income generating schemes as well.

This does not mean you will overstuff your website with articles, since they have certain requirements. You must adhere to these requirements to achieve the maximum benefits from the articles on your website. A well written article can catch the interest of you clients and have them coming back for more. They can also recommend your site to others.

Here you will find some tips to assist you in writing better articles. There are four things all articles require to be successful in helping you make a profitable income and drive traffic to your website.

– Keywords and Keyword Phrases

You must always center your articles around keywords and keyword phrases. When a visitor visits your site, they may just browse around, without really looking for anything particular. This happens when someone uses the search engines and types in their keywords. These might be anything from Meningitis, Tax Lawyer, Toyota Camry to any number of things.

It is essential that you have included keywords in your article that relate to your site. For instance, if you have an auto parts site, you must have articles about vehicles and their parts. You will find an abundance of online tools to help you determine what keywords and keyword phrases are most sought after. You can use this tool to find out what keywords to use and include in your articles.

– Keyword Density

You must fully use your keywords and keyword phrases. For a search engine to pick up you site, you will need a good keyword density. In order for search engines to give you a high ranking in their search results, articles will need about 10 – 15% keyword density. Articles can help you get a high ranking.

Keyword density is the number of times a keyword or keyword phrase is used throughout an article. The number of course, will vary on the word count of the article. To be effective, an article must have a keyword density that is neither too high or too low. When the density is too high, the essence of the article will be lost and can be a turn off for your reader as well as the search engines, because it seems overeager. Meanwhile, a low density may be ignored by both the search engines and the readers.

– Good Article Content

Never riddle your articles with keywords, since they must be regarded as good reading material. They must provide good information that will help the needs of others while also being entertaining. Always use good grammar and spelling when writing your articles. In order for customers to trust you, you will need to work well through out your article. People generally respond well to facts, figures and statistics. Learn all the great facts and information you can. A well written article can boost your reputation as an expert in your chosen topic or field, as more people begin to believe in you. In this way they will also be able to trust you and the products you sell.

– Linking Articles

Another essential, especially when you submit articles to newsletters, ezine and other online sites, you must include a link back to your website. You can create a small resource box with a brief description of your website and place it directly after your articles for submission. People who like your articles will more than likely click on your link and go to your website.


  • Social Network Blog

    Reply Reply November 25, 2008

    good stuff redundant but always good to reinforce the knowledge…good luck to you and thanks

    Social Network Blogs last blog post..10 Bookmarking Sites Discussed

  • normz2

    Reply Reply November 25, 2008

    Good post again. I intend to start writing articles soon. I never realy thought about key words and keyword density. Good thought.

  • Ron

    Reply Reply November 25, 2008

    Very Good Post, I use articles to Create links that last for years. It’s exciting to see your articles appear under your keywords.
    Ron F.
    Leader in Global

  • Emmanuel Mba

    Reply Reply November 26, 2008

    Another excellent information for the readers. Looking forward to your latest blog

    Emmanuel Mbas last blog post..Regular Weight Management Patterns

  • Good information about articles Reed. One of the easiest ways to include key words and key word phrases in your article is to write about your area of expertise. You are going to naturally use your key words as you talk about your niche.

    Another good tip is make sure you use a key word or key word phrase in the very first sentence of your article.

    Jeff Herring

  • Pat Gunning

    Reply Reply November 26, 2008

    A side benefit to article writing is that the link back to your site helps with Google page rank and listing position. Article submission is a great SEO tool which can’t be overlooked.

    Check out http://www.Articlesbin.com another great article submission site that allows you to embed a video smack dab in the middle of your article!

  • Jay

    Reply Reply November 26, 2008

    Reed, you have not touched on the subject of WHERE these articles should be posted. Just having articles on your site is not enough. Especially if you have few visitors in the beginning. What do you think of article directories and are they worth it?

    Jays last blog post..My first site–and my second–and my third, how easy it is!

  • Ari Lestariono

    Reply Reply November 26, 2008

    Another thing is doing the narrowing keywords and more specific niche in order to laser target market of the potentials buyers not just traffic with only viewers or lookers.Simply put that into practice the Webmaster will find that formula is working and you can get more targeted laser traffic

  • Hey Reed, article marketing is a great way to get free traffic and backlinks to your site. It does take time but it should be a part of your monthly marketing plan. You can use PLR articles to get started with ideas but always make sure that you make them your own.
    Thanks again for the post

  • Jimmy

    Reply Reply November 26, 2008

    Honestly, whenever I received your e-mail and see your name on it, I always give a priority to read it because it contain very important informations on it. Thank you!.

  • Karl Ellerbeck

    Reply Reply November 26, 2008

    Great Post! What is a good keyword density? What range whould we aim for?

    Thanks! I look forward to more articles.


    Your Ideal Day

  • David

    Reply Reply November 26, 2008

    Great information – also long phrase keywords often bring more results than a one or two word keywords.

    Davids last blog post..You Have Been LIED To About SEO …..

  • Article Marketing

    Reply Reply November 26, 2008

    Clearly article marketing is the best way to gain relevant back links. Additionally these back links are gained slowly, not explosively; a characteristic search engines look for. In a very short period of time, your site becomes an authority site, and organic listings develop. It is vital to include appropriate anchor text, and links in the author resource box.

    Article Marketings last blog post..Fight Candida Naturally With Three Easy Options

  • Ricardo Weatherly

    Reply Reply November 26, 2008

    Hi Reed,
    Great article as usual and very informative content. I use Syndicate Kahuna to help add article content to my blogs, along with the articles I write myself.

    Thanks For The Article,

  • loy

    Reply Reply November 26, 2008

    Is 10-15% keyword density high enough? I’ve written articles as a freelancer and they want 3-5% keyword density.

    loys last blog post..Dissecting the Dream (Mis)Match: Pacquiao vs. De La Hoya

  • Zach Kong

    Reply Reply November 26, 2008

    As simple as they sound, however, writing an article based on keywords is very important. Last time, I tend to skip the keyword research part and don’t like the idea of ladening my articles with keywords.

    One reason is because keyword research takes time and to scatter the articles with high searched keywords takes even more time.

    However, as one might guess, the response to the articles are not very good. Not because the content isn’t great. Rather, readers cannot find my content on the web, through the various search engines!

    Also, writing articles is one important step. The other critical step is to submit to the various article directories. This is to ensure that your articles will get indexed fast. Search engines will tend to crawl those article directories more often than most other sites. Also, if you have a highly searched keywords, your article will more likely to be shown on the 1st page of the Google returned results. After all, the article directories are often considered authority sites.

    There are many such incidents that when I search for my keywords, the results that were shown on the 1st page of Google were the article directories while my website was nowhere near the 1st page!

    Article marketing is a good way to get one-way links and also good placement in the Search engines. Use them to the maximize potential!

    Zach Kongs last blog post..Maintaining a Positive Attitude in Life, Will It Help?

  • Laurence Parr

    Reply Reply November 26, 2008

    Yes , many of those doing blogs should see this superb info, and those of us trying to promote
    our sites should also take note .
    This is becoming the best way to get action
    in this day and time.

  • Ernie Carroll

    Reply Reply November 26, 2008

    Best to invest in a program that will rewrite your plr articles. The top article sites will reject your articles if they are not unique.

    Ernie Carrolls last blog post..Blogging to the Bank 3.0 – Honest Review

  • Timothy Millar

    Reply Reply November 26, 2008

    Hey Reed, Writing Articles and submitting them is not much different than posting in your blog,
    If you can write in your blog you can post to ezines. It is a great way to get traffic and sales, I believe it is better than PPC. It has been paying off for me, Over 1400 visitors to my blog in the last 2 days just because of Article
    marketing. Have a Wonderful Day, Timothy Millar

    Timothy Millars last blog post..Scams on the Internet

  • Tommy Linsley

    Reply Reply November 26, 2008

    Hi Reed,

    To quote your blog post:
    “A well written article can boost your reputation as an expert in your chosen topic or field, as more people begin to believe in you.”

    This is indeed true. You do practice what you
    preach. Posts are both interesting and educational. The more I read, the more I want
    to come back and read some more.

    You deserve a pat on the back,
    Tommy Linsley.

    Tommy Linsleys last blog post..Indicators of Climate Change

  • Paul Livingston

    Reply Reply November 26, 2008

    Thanks Reed, this post and many of the comments have been a great help to me.

    Bookmarking this sucker!

    Paul Livingstons last blog post..The Internet Marketing Success Formula…can it work?

  • PV Reymond

    Reply Reply November 26, 2008

    Hi Reed,

    If you combine all the things you mentioned you can come out with a great article. Article marketing is a great way to get free exposure and drive traffic to your site.

    ^PV Reymond


    PV Reymonds last blog post..Internet Marketing For Newbies… The First Step

  • Jeff

    Reply Reply November 26, 2008

    More good practical information (as if we expect any less). I think you gave a good micro encapsulation of article writing essentials. The only thing I would stress in addition to your suggestions, is that the primary keyword or search term the article author is trying to generate more traffic for needs to be included in the article titls, as sites such as ezinearticles.com will create a URL for the article based on the title, similar to a HubPage or Squidoo lense. This of course helps with search engine ranking. One of the other benefits of getting your articls published, is that the article sites are quickly indexed by Google. I have had articles show up highly ranked in Google searches for the targeted keywords within hours of them being approved posted

  • Jussi Koiranen

    Reply Reply November 26, 2008

    I just read Dean Hunts buzz experiments and this gave good structure to all that I learned from Deans material.

    Linking and having long-term traffic from articles all over the web is powerful.

  • Slavica

    Reply Reply November 26, 2008

    I missed by now to pay attention on Keyword Destiny.I believe Articles are great way of getting Traffic to site/i’m using Blog/I have submitted to Ezine articles and FreeLibrary.com
    by posting back links.Since i write Blog Contents on my own writing of Articles gets involved already.
    There is a problem coming up regards to keywords in my usage-they are the most sought on Google,so i can’t reach top pages at all. How should i resolve it?

    Slavicas last blog post..Long Live Witches

  • Work From Home Tips

    Reply Reply November 26, 2008

    Good post Reed.

    Articles are one of the most powerful and effective free traffic methods available.

    Learning to drive traffic to your sites and offers through article marketing is a sure way to make some profit.

    Work From Home Tipss last blog post..Private Label Rights – Your Shortcut to an Internet Marketing Business

  • Jane

    Reply Reply November 26, 2008

    I’m a big believer in article marketing. I’ve been able to achieve lots of traffic and backlinks through article marketing.

    If you’re not into the whole writing thing or intimidated about article writing, then I highly highly recommend outsourcing this one task. There are some really good writers on Elance that can do the job for next to nothing.

    I’ve been able to hire writers for $80 for 10 articles on a particular niche…keyword targeted articles, and it’s one of the best business investments I’ve made.

  • Carma Spence-Pothitt

    Reply Reply November 26, 2008

    Loving your series on article marketing! I’ve really been meaning to be more strategic with my article marketing — I’ve gotten such good results from the few articles I have posted so far. Your series has inspired me!

    Carma Spence-Pothitts last blog post..Article Marketing: A Powerful Tool in Your Marketing Toolbox

  • Mohamed Akram

    Reply Reply November 26, 2008

    Great Article Reed..

    I am writing article right now and I will implement your notices in it right now


    Mohamed Akrams last blog post..Embroidery Album Design 43

  • arllan

    Reply Reply November 26, 2008

    very good info a baseline of what we should try to do.

  • admin

    Reply Reply November 26, 2008

    @social you’re welcome

    @normz2 thanks

    @Ron thanks

    @Emmanuel glad to hear

    @Jeff great tips

    @Pat yep that’s very nice to have

    @Jay my favorite is EzineArticles.com

    @Ari being very specific can give you better rankings great point

    @Luca agreed I love PLR and then you can rewrite it

    @Jimmy thank you!

    @Karl that one is tough as search engines are always changing I’d use the keyphrases as much as you can but make it seem natural. 10-15% can work but may be a little bit high.

    @David agreed with article marketing long tail really counts

    @Article good tips

    @Ricard thanks

    @loy 3-5% is common as well but I figure if you can make it relevant and make it sound natural a few extra uses can’t hurt

    @Zach good points

    @Laurence feel free to share this site with others

    @Ernie what do you use?

    @Timothy awesome, congratulations!

    @Tommy thank you

    @Paul you’re welcome

    @PV thanks

    @Jeff good point

    @Jussi glad to hear

    @Slavica keep plugging at it it’s not overnight

    @Work thanks

    @Jane awesome!

    @Carma glad to hear thanks

    @Mohamed thanks

    @arllan thanks

  • Geoff Dodd

    Reply Reply November 27, 2008

    Hiya Reed,

    I believed the right keyword density is more like 2% – 6% because if you ran 10-15% imagine seeing a keyword once every 10 words? Nuh. Not 10%.

    Unless of course you’re talking a bunch of 4 or 5 keyphrases in one article, but I prefer to focus on one keyphrase, say ‘relaxation training’ or .. ‘how to meditate’ in separate articles.

    No one has spoken much about duplicate content filters and the need to ‘spin’ articles into variations of the original article, using synonyms, or rewriting articles completely in different versions. I put original articles on Hubpages and that works.

    Geoff Dodd

    Geoff Dodds last blog post..Psychology of meditation experiences in pure words

  • bob rettman

    Reply Reply November 27, 2008

    Actually, I am just writing this to you Reed so that the little Google bots will see all of your comments and really rate you through the roof. But I do remember you telling me about short articles. You said I could make nice money and they are the gift that keep on giving. Once they are copyrighted they always come back to you. Okay Reed, I think I just saw one of those little things go by. So I am going to go now tha you got you higher rating. See ya pal…….bob

  • Zul Ismail

    Reply Reply November 29, 2008

    HI Reed,

    Good info.
    I am a newbie here. What does it mean to be having a blog with PR 2,3,4 & 5 ?



  • Felix Makmur

    Reply Reply November 30, 2008

    Really great post here on various aspects that we should consider on creating a good article. Thanks a lot for sharing.

    Felix Makmurs last blog post..3 Ways To Make Money Online

  • admin

    Reply Reply November 30, 2008

    @Geoff agreed it was a little high but if you can target multiple things and it makes sense it might help

    @bob thanks 😉

    @Zul generally a blog with a higher page rank or PR is ranked higher in google. The highest rank you can get is 10 a 4 or 5 is pretty good

    @Felix you’re welcome

  • John Bonzo

    Reply Reply December 2, 2008


    I always look forward to your articles. I really take article writing seriously. Infact I have just opened a small, niche website to help others with their writing.

    Please keep up the good work,

  • admin

    Reply Reply December 6, 2008

    @John thanks 🙂

  • An article with a keyword density that is too high will be an overkill. Too many keywords in awkward places will cause people to lose interest in reading.

Leave A Response

* Denotes Required Field