Yesterday we talked about the types of marketing automation.
Today we are going to delve a little deeper into how you can
use automation to run one specific type a little easier.
Email.
Oh, sure, you can just queue up a lead magnet, a few
autoresponder messages, and the occasional sales message and
let it run on autopilot. That’s a form of automation, of
course.
But you can do so much more.
For example, you can have people automatically segmented by
different factors such as:
* When they opted in
* When they last opened one of your messages
* Whether or not they’ve clicked links
* Whether or not they have bought anything
* What types of products they have bought from you
There are so many ways to automatically segment your lists that
if you’re not doing it, you could be missing out on tons of
revenue!
Pretty much any major autoresponder service is going to have
some of these features built in. MailChimp, Constant Contact,
AWeber. They all have these features.
If you need help, just search your service’s documentation for
information about automation, or just contact their customer
support. Most of them will be glad to guide you through
setting up some of these features.
Optionally, you could pay a programmer to do the initial setup.
You could probably find someone in Fiverr willing to do it pretty
cheaply, as basic setup really doesn’t take that long.
Tomorrow we’re going to talk about automating your social
media, so don’t miss it!
Until then,
Reed Floren
P.S. Want to take the grunt work out of social media? Find out
how tomorrow!