Hopefully by now you’re seeing why it’s a good idea to use
marketing automation, no matter what size your business is.
Now let’s start talking about HOW you can use it for your
business. We’ll start by learning about the three main types
of marketing automation.
The most well-known type of automation is email. Pretty
much every marketer has used email automation at some
point. A simple autoresponder set to deliver a lead magnet
or a marketing message of any kind is a form of marketing
automation.
However, this is just the most basic form. There are
actually even more powerful ways to automate your marketing
than just sending emails!
Social Media
Social media is another type of marketing automation that
can save you a ton of time and increase your efforts
significantly.
Let’s face it, social media marketing takes a lot of time
and effort, especially if you want to be around to post in
different time zones to make the most of your marketing.
But if you automate the process—queue up some posts and let
the software automate the posting for you—you’ll be free to
spend your time on other things while still marketing your
business on social media AND growing your presence!
Sales & Marketing
Finally, the holy grail of marketing automation, you can
automate practically the entire marketing process from start
to finish. You can manage your customers contact information,
generate leads, manage leads, segment customer lists, retarget
through social media, offer cross-sells and upsells, manage
customer retention, and SO MUCH MORE.
Really, it’s so powerful, and so simple to use, that to NOT
use it is folly!
Tomorrow, we’re going to take a closer look at email
marketing automation, so don’t miss it!
Until tomorrow,
Reed Floren
P.S. Email marketing automation may be the most basic form,
but it’s also useful, so you don’t want to miss tomorrow’s
message!