Yesterday I gave you an offline example of how marketing
automation might work in the real world, and it probably
gave you a good idea of why one might want to use it.
But you may be thinking you’re too small to use it, or
that you don’t get enough business, yet. But not using it
may be one of the reasons you’re NOT big, yet!
I’m being completely serious, here.
See, anybody can slap up a squeeze page, give out a free
lead magnet, and send some marketing emails. Anybody can,
and they do. And that leads to serious dilution of the
markets for everyone. But people are tired of seeing the
same stuff over and over.
You can use marketing automation to seriously fine tune
your efforts, potentially increasing your results
significantly, even if you’re just getting started!
You don’t have to be some mega guru to see results. In fact,
you could see results even if you’re getting only the tiniest
trickle of traffic, or you have only the tiniest little email
list.
If you’re NOT using it, you’re literally just throwing money
away. You will miss so many opportunities to get more leads,
sell more products, increase your profits—you will seriously
kick yourself.
So why, EXACTLY, should you use it?
Let’s take a look at a few reasons.
1. It Saves Time!
Remember, time is money. If you’re spending insane amounts of
time handing all these tasks manually, you’re wasting time
that COULD be spent on other things that could bring in even
MORE money?
Why waste all that time when you could just automate it?
2. It Increases Revenue & Profit
Marketing automation can drastically increase revenue and
profit from each and every customer. This is accomplished
in a number of different ways, from delivering personalized
marketing to segmenting, retargeting, and more.
3. Makes Customers Happy
Customers don’t like having to search for what they are
looking for. Marketing automation helps you deliver EXACTLY
what your customers are looking for!
And those are just a few of the many reasons to use it!
Stay tuned for tomorrow’s message, where you’ll learn about the
types of marketing automation.
Reed Floren
P.S. Tomorrow we are going to talk about the different types
of marketing automation and how they can be relevant to YOUR
business. Don’t miss it!