When things really started/started to gain traction
Internet 1999
Podcast 2004
YouTube 2004
Social Media 2005
Blogging 2006
Apps 2008
Live video 2008 – 2016 is now really gaining traction
Blab, Periscope, Facebook Live
2.5% innovators 13.5% early adopters early majority 34% late majority 34% laggards 16%
We are in the innovator stage still with live video
Periscope will go early adopter in 2016
People are adopting to watch live video of people they know versus watching regular TV
Joel’s Periscope is his Top5Scope
Top 5 reasons to live stream
- Technology has arrived (your cell phone and computer)
- Your voice (everyone has an opportunity to share your individuality, passions, knowledge, entertainment)
- Instant audience (Periscope is designed for people to discover you, captivate people and they will show up again and again)
- Twitter integration of Periscope and Facebook integration of Facebook Live embeds the live stream in feed
- Community
3 key things to live video
- Be original (don’t try to be someone else, you are best and playing you. There are techniques you can model to be more successful but be yourself)
- Be authentic (it’s not going to be perfect and people can smell BS)
- Be consistent (get in the habit of doing it, just get started)
Save your shows to your device and repurpose it. Chop off greeting people. Add some music
Turn your broadcast into:
Youtube video
Embed into blog
Put on Facebook
Podcast on iTunes