New York Times Best Seller 1.5 million copies sold
Starting selling a cooking ebook in 2003 while working on Wall Street for JP Morgan
1 out of every 100 households have one of Ron’s books 1.5 million sold
Over $30 million in sales
Over $5.8 million in free advertising from the media
Over 750 million emails sent
Former college basketball player at Stony Brook University
America’s Most Wanted Recipes
Got a book deal with Simon & Shuster in 2008
2004 big breakthrough was Google Adwords and ClickBank was getting $0.10 clicks
Ron’s why is to be around his kids
Design your business around your lifestyle
Parents met in 1974 at a heroin rehab client fell in love and got pregnant with Ron
Dad died 6 weeks before Ron was born from an overdose
Mom fell back into drugs and depression
Grandfather was his hero but was also an alcoholic
Swat team came to the house when grandpa was threatening people with his shotgun
Success is doing what you want when you want where you want with whom you want – Tony Robbins
How to create your own ecosystem
Easy way to create an info product for 10 times as much
3 simple funnels that are working with cold traffic
10 profitable aha moment learned from testing
Product launches are like dating strippers and looking for a long term relationship
Product launch hamster wheel
Flavor of the month become obsolete
Pressure to come up with next hot thing
Stressful hours
Same customers on everybody’s list
Create your own product ecosystem
Survey your list see what they want to buy
Tag and segment based on goals and interests
Create evergreen products for them based on their core needs
Focus on serving that one market
Example: Writing Market
WriterHelpWanted – freelance writing jobs
EliteWritersLab – membership site for people who wanted to connect with other writers
DFY Writer Sites – done for you sites (they do the tech work)
Would you like to try EliteWritersLab for $1
DFY sold via webinar
InfoProductMastery workshop – teaches them to sell info products online
Content Cash Flow – how to sell private label content
Best sellers summit – how to write books that sell (summit with other authors)
AR6 high ticket coaching program
Cold traffic funnel
Facebook post/ad -> Sandwich page 34 ways to make a living online piece of content that people want to share (indoctrination and followup emails) -> Irresistible front end offer à $1 trial to elite writers lab rebills at $27 a month
2nd funnel
Survey, contest or petition -> Collect email (indoctrination and followup emails) free + shipping thank you page offer à $1 trial membership
Use kunaki to send out your free + shipping offer
Funnel #3
Facebook lead ads with zapier à webinar registration (indoctrination and followup emails) à high ticket offer with a lower ticket option à host additional webinars weekly
The way to create info product that you can sell for 10 times as much
Call it a live coaching workshop
1 or 2 training sessions via webinar
Survey the customers
1 followup Q&A session
Split the recordings into short videos, get transcription and notes and create product area
Aha #1 all facebook ads lose money until you’ve optimized you campaign and seasoned your conversion pixel
Aha #2 use facebook’s pages to watch and to see your competitors viral posts – add pages to watch via insights this helps you figure out what kind of content to give
Aha #3 using the subject line of an email as the “click here” link significantly boosts clicks and conversions
Aha #4 using jing during webinars to show social proof screenshots of the comments box “how many people are ready to take the next step?”
Aha #5 Use zapier to automatically re-register non attendees to a recorded “encore presentation” of your webinars
Aha #6 AOL and apple email address typically make the best subscribers you can target them with Facebook ads primary email address in the FB targeting
Aha #7 use background images in your powerpoint slides to create desired emotions
Aha #8 Use facebook notes as preselling bridge pages to get cheaper ads using PPE ads in the power editor
Aha #9 Create a custom audience of all your potential JV partners and run a facebook video ad about your launch
Aha #10 Trigger emotions against a common enemy to create viral posts that get cheap facebook traffic
Look at http://www.change.org