Started in 2005 as affiliate marketing wanted to have geographic and financial freedom.
Biggest launch on JVZOO $5.5 million 1 week launch
8 figure ecommerce business
3 million visitors just from Facebook visitors
From New Zealand originally lives in Argentina
100K factory.
10 day launch $2.5 or 3 payments of $997 $127.57 average EPC
Get to a $100K run rate in 60 days with 4 simple websites and see results in a matter of hours (no experience needed)
55% through webinars
45% through VSL
47% took one time payment
53% took split pay
Average customer value was almost identical
First day and last day of launch are always the most
Half a million dollar in sales the day before the launch
Days 4-8are the toughest on 10 day launch
How can you help them make sales?
Exclusive PDF, pre-recorded interviewed, QA call, inside look, mid launch prize
This is the hardest part of the launch
33% of sales will come in first 48 hours
Early bird conference call run 2 early bird webinars 9% total sales
Extra bonuses for first 100 action takes or first 24 hours
Scarcity can close at any moment
15% of total sales on launch
31% come in the last 48 hours
Get partners to mail everyone who does 3 or more sales get an apple watch
Easiest time to cash in
Generic webinar everyone can mail
More expensive your product the longer the prelaunch
Only focus on one thing in prelaunch, generate buzz and goodwill. Awesome content/tools/prizes for subscribers/more you give more you’ll be perceived to have. Funnel all leads into an early bird webinar affiliate ids are cookies
Do early bird workshop the day before you launch to get sales
5 day prelaunch give away a prize every day
Earlybird webinar brought in $456K 7PM and 9PM had around 800 people on each one converted at 11%
Differentiate or Die – book recommendation
Trinity code – prelaunch video filmed in plane
HUGE Announcement (made at 200 mph 7500ft above North Carolina
100K factory prelaunch & launch filmed in luxury yacht in the Bahamas
HUGE announcement with swimming pigs and lizards in luxury yacht in The Bahamas
Sales video structure
- Huge promise upfront
Test student reaches $700 a day in under 10 days
Instant goldmind
- Connect + comment enemy
Failed before it’s not your fail I’ve failed too.
Scapegoat –< flawd business model
- Opportunity + solution
Tap into the $100,000,000 business model
Instead of making $100,000,000 what if you could earn $2,000 from each site
- Why you are different
- Proof on camera
- Fast and easy
- Benefits – financial, geographic, and time freedom
- The offer and the value – super powers your product has unique system, magic software, case study, support, show value on screen show what time is worth, build the offer up as much as possible
- Logical justification – explain logically why this works fast so that, easy so that etc
- Scarcity – spaces at limited but why – explain it
- Remove the risk – money back guarantee or triple your money back pushes your conversions 60 days to test it out followed the steps and it didn’t work I’ll give your money back + another $1K plus equivalent to charity make it a no brainer
- Call to action
- Warning
Cart closed page
Contact us page telling them to email if they had issues
Or have an optin box
Try to merge them together contact box plus optin
Refund mitigation
Hired someone to lower refund they were incentivized to keep refunds low
Focused on customer satisfaction a sale saved is the equal to a sale made
Drip feed content
Strategically timed released
Protection 30 day, 60 day, 90 day, 120day
12 week countdown plan
List every day, assign, divide it to weekly chunks, add to weekly planning if you fall behind adjust the plan
The 12 week year – book recommendation
Build 3 customer avatars
7 P to product launch
Product super powers
Positioning
Pages
Prelaunch
Partners
Profit maximizers
Platform
Launching http://www.100kfactory.com/jv feel they will make $200 EPC $2 per lead
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