Online Performance Marketing is a form of marketing in which a company performance is measured in terms of sales, return on investment (ROI), click-through rate (CTR), conversion rate, or other activity. It involves using techniques such as search engine optimization (SEO), pay per click (PPC) advertising, display advertising, and email marketing to increase visibility and conversions. It also involves tracking results and analyzing data to understand what’s driving the performance and make corrections as necessary. Online Performance Marketing can be used to build awareness, drive sales and engage customers. Online performance marketing is a type of digital marketing that focuses on driving actionable outcomes for businesses, such as leads, sales, and downloads. It leverages various tools and techniques, such as search engine optimization, email marketing, and display advertising. In exchange for these services, the marketer is paid on a cost-per-action (CPA) basis, meaning they receive a fee whenever a successful outcome occurs. This type of marketing is highly targeted and measurable, making it very attractive to brands and businesses looking to generate quick results.
Online Performance Marketing: Using Its Power To Reach Business Goals
As consumers become more reliant on the internet for their daily needs, businesses are taking full advantage of digital performance marketing. With the internet as a prospecting, advertising, and communication tool, businesses are leveraging its power to reach goals, meet marketing objectives, and better connect with customers and potential customers.
In simple terms, online performance marketing is a comprehensive marketing strategy used to drive engagement and maximize ROI of the delivered marketing content. It’s no wonder that this powerful marketing method is becoming popular among businesses to get the most bang for their buck.
What exactly is online performance marketing?
Online performance marketing combines strategies from product marketing, customer service, and customer engagement to identify customer needs, develop solutions and content, and build customer relationships.By combining these three strategies in one approach, businesses are able to yield much better results from their efforts over time.
When properly utilized, this method can easily turbocharge the customer and prospect communication cycle by creating meaningful customer engagement. It also enables businesses to improve their customer insight and gain valuable understanding on what’s influencing customer behavior and driving customer conversion.
For the best results, online performance marketing comes in two various approaches:
- Organic performance marketing
- Paid performance marketing
Organic Performance Marketing
Organic performance marketing is an organic marketing strategy — meaning that it does not require a financial investment (such as purchasing media) to be successful. It involves optimizing a business’s website content, social media channels, and any other web properties in order to boost organic traffic, leads, and sales. This is done by focusing on key performance indicators, such as click-through rate, time-on-site, page visits, and more. Marketing tactics such as SEO, keyword optimization, and content marketing are all important components of organic performance marketing.
Organic performance marketing tactics focus on long-term traffic and customer acquisition. By using data-driven insights, these marketers get to understand customer behavior and optimize content accordingly in order to meet businesses’ goals. But what are the benefits of organic performance marketing?
Benefits of Organic Performance Marketing
When done right, organic performance marketing can be a great way to ensure a business’s success. Here are some of the ways this marketing approach will benefit businesses:
- It will help businesses to build a valuable brand presence and trust with prospects.
- It will help businesses to increase website traffic and customer engagement.
- It will increase lead conversion rate and ROI.
Organic performance marketing approach is more effective when combined with an effective content strategy. Content marketing focuses on producing quality content that helps customers to engage with the product/service, build relationships with the brand, and provide an effective platform for brand storytelling.
Paid Performance Marketing
The second approach is paid performance marketing or paid media. This marketing strategy requires companies to invest in consumer attention in order to produce the desired response. This involves using paid ads on various channels, such as Google Ads, Facebook Ads, Instagram Ads, etc. Most times, these ads are placed on certain webpages or apps in order to target potential customers in different segments of the market.
Placing ads on a particular channel also makes it easier for marketers to track how successful a campaign was, as they can track how many people clicked or interacted with the ad. This makes it easier to adjust their budget and ads based on performance.
Benefits of Paid Performance Marketing
Using paid performance marketing comes with a variety of benefits. Here are some of the reasons why businesses should consider this marketing approach:
- It’s cost-effective and offers businesses high-quality traffic.
- It helps businesses to reach more prospects in a short period of time.