The Top 7 Ways Writing Articles Can Boost Your Business

In the highly competitive world of online business, the most important element to your success is to get as many visitors as possible to your website. Driving traffic to your site is the only way your business will survive. A high search engine ranking is what your site needs, but can be difficult to achieve.

Luckily, there are a lot of different strategies you can employ to get more traffic to your site.    From paid advertising to recruiting affiliate marketers to bring in traffic, there are a lot of possibilities. Most of these methods require payment; but there are ways to drive traffic without spending a dime. One of the best ways to increase traffic is by writing articles. How can writing articles improve your web based business? Read on for seven ways to increase your business by writing articles.

1.Reach more people

If you write good articles, you should share them with the world. You can put your articles on your site and submit them to directories for publication in newsletters, ezines and other websites. This gives you more exposure for your articles and can bring in more traffic for your site – you can include a link to your site in the resource box. You can drive a lot of traffic by having your articles out there. People turn to the web for information and if you can provide it to them, they will likely want to visit your site.

2.Free Advertising

Getting your articles onto other sites gives you free exposure for your website. While you should avoid using your articles to make a pitch, You should always make a point of including a link to your site in the resource box. By writing informative and entertaining articles, you are building a good reputation for your site, which is far more effective than conventional advertising in many cases. Articles give you a valuable opportunity to pre-sell your wares to prospective customers.

3.Gain High Search Engine Rankings

Make a new page on your website for your articles. You should include keywords in your article so they will be search engine optimized. Once your new content has been uploaded, it will soon be indexed by the search engines, boosting your search engine ranking. Keep in mind that producing SEO content is the key to success in online business.
4.Increases Link Popularity

Rather than trying to build reciprocal links, just submit your articles to other sites; one way links are more important for establishing link popularity. Make your articles as high quality as you can to make sure it is as widely published as possible.

5.Optimizes your site for improved search engine ranking

Making sure that your website is full of the right keywords can go a long way towards increasing your site’s search engine ranking. Keyword density is very important to your search engine ranking, so make sure to work keywords into content which is informative, well written and useful to your target market.

6.Establishes a Good Impression and Reputation

Interesting and relevant articles will help gain exposure for your website and establish you as a credible source of information. This will both encourage more visitors to your site and make people more likely to make purchases based on your recommendations.

7.Enhances your credibility through references and testimonies

When you publish your articles in newsletters, ezines and other websites, they will get feedback and testimonials. Use the positive feedback as a promotional tool for your website and in your advertising campaigns. These testimonials are great for building your reputation and will make a good impression on prospective customers. If you can write useful, relevant and original content, you are sure to grow your business and create a large base of loyal customers.


  • TeasasTips

    Reply Reply November 10, 2008

    Article marketing was the 1st SEO method I used when I began my internet business. I felt then and still do now, it is the most efficient way to gain credibility and back links.

    TeasasTipss last blog post..Top 5 Ways To Generate Low Cost Website Traffic

  • Sue Baker

    Reply Reply November 10, 2008

    Hi Reed

    Great tips – as always!

    I don’t write as many articles as I should do, as time doesn’t always permit.

    I’m learning more and more about SEO and using keywords so am constantly making improvements to each article.

    I always submit to Ezine Articles as the best directory, GoArticles and of course, my own site.

    It’s not the quickest way to make money but the articles are there for years on end so that OK.


    Sue Bakers last blog post..Easy Weight Loss – 5 Tips For Eating Less Without Starving

  • Graham Price

    Reply Reply November 10, 2008

    Great information once again Reed thankyou and the timing is spot on as I am just at the stage now of having some new websites up online that need that traffic generation. Kindest Regards – Graham Price.

  • Reed,

    Thanks for the great Article Marketing tips. I have found Article Marketing to be one of the best methods of generating traffic, and backlinks to you Website.

  • Lori

    Reply Reply November 10, 2008

    I only wish I would have realized the benefits of article writing myself long ago and just made the time for it. I am now making a point to discipline myself to start article marketing after getting to know and doing an interview with one of the top Expert Authors at who generates most of his traffic and from articles.

  • Mohamed Akram

    Reply Reply November 10, 2008

    It Is The Only Way In My Mind For Links

    Article Marketing and Video Marketing Also is soo good

  • Fernando

    Reply Reply November 10, 2008

    Hi Reed,

    Great post. Article marketing has to be the most effective way to drive targeted traffic next to PPC.

    It’s a great way of establishing rapport and build credibility at the same time.


  • John Counsel

    Reply Reply November 10, 2008

    The general consensus amongst article directory owners I know is that the “magic” number of articles is around 100.

    Once you hit that mark, you begin to see a steady stream of traffic to your site and steady sales because of your perceived status as an authority figure.

    Of course, QUALITY articles are the key — not just scraped copy from other sites, automated article writing apps, etc.

    John Counsel
    CEO, The Profit Clinic

  • Bryan Hee

    Reply Reply November 10, 2008

    PLR articles is the best resources for you to become an “expert” in your niche market. “Rewrite” the PLR articles at least 70% to avoid the “duplicate” content.

    To Your Success
    Bryan Hee

  • Wayne Bell

    Reply Reply November 10, 2008

    Article marketing was and still is the best way to drive traffic to any website. Great post Reed.

    Regards – Wayne

    Health, Happiness And Success
    Wayne & Susan Bell
    “Searching The World To Bring You The Best Online”

  • Article Marketing is free and a great way to get backlincks but it does take time. It’s something that should be worked on in a consistent basis to see results.

  • Bruno Auger

    Reply Reply November 10, 2008

    I use article marketing for a lot of things. Not only can you submit them to artice directories but you can use them for blog post, hubpages and even a squidoo lens.

    These all help you build quality back links to you site

  • Timothy Millar

    Reply Reply November 11, 2008

    Hey Reed, Article marketing is great and easy,
    if you can post on a blog you can do Article
    Marketing. Open a blog and use it to practice
    and learn, After a little seasoning,you’ll be
    just fine. Always refer to whats working already
    to model your campaign.Nice post Reed, have a wonderful Day,Tim

    Timothy Millars last blog post..Yanik Silver’s Maverick business Insider

  • Jorge EZ Affiliate

    Reply Reply November 11, 2008

    Great post Reed.

    It is a shame some people don’t want to spend the time writing articles or pay to outsource them.

    I personally do both.


    Jorge EZ Affiliates last blog post..The BEST Affiliate Programs to Make Extra Money Online with a Website

  • Jussi Koiranen

    Reply Reply November 11, 2008

    Excellent list to remember!

  • Christine Imamshah

    Reply Reply November 11, 2008

    Everyone knows that content is critical in getting traffic to your website. The beauty of writing an article, especially if you also have a blog, is that each article equals 2 pieces of content as you 1. Post it to your blog and 2. Submit it to article directories.

    Article marketing is definitely something every internet marketer needs to do to drive traffic.


  • Ari Lestariono

    Reply Reply November 11, 2008

    Writing article by all means can get backlinks and search engine improved, need a little time, with persistency and consistence all you do will benefit your site and indexed naturally.Once you got backlinks around 1000, it will bring visitor to your site on average amount.So the challenge is improving writing article and do SEO in order indexing the site on deep rooted.I wish all the luck for everyone out there who is doing internet marketing

    Ari Lestarionos last blog post..Oprah Disclose Fruit & Veggie as Natural Remedies

  • Vicki

    Reply Reply November 11, 2008

    Thanks for the tips.. article writing has many techniques and provides a great resource for any internet marketer. I just launched a 30-day article series.. once Day 1 posts, you will be able to follow the series in the article box here 🙂

    Vickis last blog post..Natural Pain Relief Can Give Fantastic Results

  • subroto

    Reply Reply November 11, 2008

    Hey Reed,

    I have read this. It is a good article and
    very much helpful to start article writing.


  • Nancy Hults

    Reply Reply November 11, 2008

    Thanks Reed,
    This just reminds me that I need to get on the ball and write some articles.

    I know how important they can be for driving traffic and the fact that it cost you no money to submit is a no brainer.

    I have a question, When you write an article and also use it as a blog post, do you need to change it up a bit?


    Nancy Hultss last blog post..Listbuilding Secrets With Tellman Knudson

  • Asher

    Reply Reply November 11, 2008

    Hi Reed,

    I’ve always been supportive of article marketing as it is a Do-It-One-Time-Get-Paid-Forever kind of traffic. To value add your post, the criteria of good articles would contain…

    1. Killer Title
    2. Great Content
    3. Call to action with a bait


    Ashers last blog post..Work at Home: Not Knowing This Extremely Basic Rule Can Kill Your Home Business

  • Geoff Dodd

    Reply Reply November 11, 2008

    Just how do you maintain ‘uniqueness’ when submitting articles all over the web? I also like to make a hub page out of an article, then heavily link to that hub.

    Geoff Dodd

  • PV Reymond

    Reply Reply November 11, 2008

    Hi Reed,

    Article Marketing has been always around and will be always around while other methods come and then disappear.

    This is a great way to get traffic.

    ^PV Reymond

    PV Reymonds last blog post..Tracking Your Traffic Sources

  • normz2

    Reply Reply November 12, 2008

    Good Post. Great comments. They really hit the mark. I will have to do the same to get back links and increse traffic.

  • Geoff Dodd

    Reply Reply November 12, 2008

    It is agreed then that posting articles is a highly effective method of generating traffic to an affiliate offer. Does it matter though that the same article is being used by many webmasters without being ‘spun’ into a unique form? If you submit it to an article directory, you lose control over ‘uniqueness’ and duplicate filters cut in. Geoff D.

  • Frankie Teo

    Reply Reply November 15, 2008

    Reed, it’s no brainer that if you have a website, traffic is very important or nobody is going to see it. Offer visitors by writting articles with valuable contents.

    Thanks for sharing on the various ways to increase your business by writing articles.


  • admin

    Reply Reply November 17, 2008

    @TeasesTips yeah it has a lot of advantages

    @Sue you can always outsource too. I outsource most of my articles.

    @Graham, @Matthew you’re welcome

    @Lori who did you interview?

    @Mohamed yes video marketing can do really well too

    @Fernando it’s one of my favorites

    @John interesting yeah I could see that having a major effect

    @Bryan PLR is a great secret weapon

    @Wayne thanks

    @Luca agreed the key here is consistency

    @Bruno yeah I like that about them as well

    @Timothy thanks

    @Jorge yeah there really isn’t any excuse for not having articles

    @Jussi thanks

    @Chris yes it’s very useful thanks

    @Ari yeah I can see that once you have enough backlinks stuff would snowball

    @Vicki, @subroto you’re welcome

    @Nancy you could change it up some but I don’t think you’d have to

    @Asher great tips

    @Geoff you could rewrite them but it seems that it’s not that big of a deal if it’s not unique everywhere.

    @PV agreed as long as people can read article marketing will continue to work

    @normz2 thanks

    @Geoff You’d want to use unique articles for those that you submit to major article directories

    @Frankie you’re welcome

  • delords

    Reply Reply November 29, 2008

    Sure Article marketing is a good way to get quality traffic to one’s site, and it helps one build credibility as more and more people gets interested in reading from you.

    delordss last blog post..What types of Affiliate Programs To Join

  • admin

    Reply Reply November 30, 2008

    @delords that it does

  • Great tips as usual. Article marketing is definitely effective in driving traffic to your website. I’m learning more about SEO each day, thanks Reed.

  • Terrific function! This is the kind of information that ought to be shared around the web. Shame on the search engines for not positioning this post higher!

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