How To Write Your Resource Box For Successful Article Marketing

The internet informational highway. This is a time honored phrase, and it should be nominated for the Internet Cliché Award. Many individuals go the internet or online to search for information, however, they are subdivided into groups. Whether their interest lies in business, how to, gaming, fun or any other type of information that is beneficial to them.

Search Engine Optimization is one of the best secrets learned by many individuals in these past few years. More and more websites have noticed the effects of articles for driving traffic to their sites. While many have even created sites entirely devoted to providing articles that can be accessed by their viewers as well as the links that can lead to various other sites, which relate to the subjects or topics of their articles.

For instance, these sites may feature various articles concerning a great deal of subjects. At the end of these articles is a resource box that can be clicked on, which then links them to the site of the submitted article, featured on these websites. The article, of course, relates to the site, for instance if the article is about rotating your tires, the resource box might lead to a site link of someone selling tires or car accessories.

The resource box is generally found at the articles end, they provide such information as the authors name and a brief description of the author as well as that of the sponsoring link website. When readers are interested, they generally have the tendency to go to the clickable site and find out more. Readers can go to the website and do more research or reading on the topic or subject of interest, since the resource box is the link to the source of the articles they read.

The resource box, much like the article, must appeal to the eye, while demanding interest and the attention of the reader. Sure, the resource box is small, however, by providing the proper keywords and content, your resource box can prod the reader on to visiting the site.

Now that we understand resource boxes, how is having a good resource box beneficial? Its objective is to drive traffic to your website. Articles are placed on various sites, in order to fill their pages, while they may also affiliate with other similar sites that are beneficial to them as well. You can generate traffic of potential consumers for a sponsoring site, when you appeal to various individuals to click on your resource box.

What is good resource box content? Keywords. Learning about the keywords that many individuals are searching for. You will find there are various tools online that aid you in choosing the best useable keywords.

Make use of all your creativity in your resource box, since it is a limited space, you should make the most of it. Capture the attention of your readers with a content rich resource box, that draws them in for a better look. You do not have visual aids, to drive home your point as you do with television ads. However, you do have the power of imagination, and with the right content, you can captivate the thoughts of your readers.

Always use keywords that relate to your website, you should never mislead your prospective site visitors. You can appeal to more viewers, by building your reputation and they will be happy to browse your offers. Providing good resource box content makes a lasting impression, which is appealing to many individuals who may click your resource box. You have only one chance to catch them and hundreds of chances to turn them off.

The power of your resource box should never be underestimated. Sure, it may be small, however, they are a beneficial aid when driving traffic to your website. Boring resource boxes are dull and never can get the traffic you deserve. You can show that you have a great deal to offer, by being fun and creative. Is this too much to ask for something the size of a paragraph? Well, yes and no. However, there are various online guides and tips that are useful in learning how to do this. The first step however, is in realizing just how important your resource box can be when appealing to individuals and their clicking your site link.


  • Shawn Horwood

    Reply Reply December 15, 2008

    Great tips Reed! I have seen a lot of terrible resource boxes. In fact, I have written a few myself. But I am getting better at it, and I am now going to use this post as a reference. Thank You very much Reed!
    Shawn Horwood

  • Bryan Hee

    Reply Reply December 15, 2008

    The visitors most likely will click your resource box if your article can create their interest to know you further as expert in the topic they are looking at.

    To Your Success
    Bryan Hee

  • Gordon Jensen

    Reply Reply December 15, 2008

    It would have helped a person like me who is just getting started to see what a good resource box looks like.

  • Darren Harris

    Reply Reply December 15, 2008

    Nice article, good information, I will be trying this out – Thank you

  • Lyn

    Reply Reply December 15, 2008

    Thought the whole idea was to tease, get the reader to click through? Not by being interesting, or stuffed with keywords, but by somehow inferring the reader will find what they are looking for if they click through to the author’s site.

    Could you cover that please?

    Lyns last blog post..Interior Design for Nurseries

  • Brett McEllhiney

    Reply Reply December 15, 2008

    Thanks for the tips Reed,

    The resource box is one area that I am still lacking in. Will take the information that you have provided here in this post and make some improvements in my resource boxes.

    Thanks again,


    Brett McEllhineys last blog post..Affiliate Program for is Ready!

  • Bruno Auger

    Reply Reply December 15, 2008

    I find that spending a little bit of time writing out a great resources box can make you go a long way. I’ve seen many resource boxes that were not to well written.
    Even myself, I have had a couple that were bad but you live and learn.

  • Nickolove Lovemore

    Reply Reply December 15, 2008

    Hi Reed,

    Thanks for these great tips. I also really appreciate Shawn’s honesty and can say the same of myself.

    The crafting of a good resource box is a skill in itself. And the difficulty that individuals face when they first start writing articles is that they are often given the wrong advice regarding what to include in the resource box.

    Many people think that the resource box is just a bio about the author but in reality the resource box should be an extension of your article. It should entice the reader to learn more about the subject of your article by clicking the link to your special offer.

    Ideally, your article should flow virtually seamlessly into your resource box. Writing resource boxes with a high click-through rate is not just a skill, it’s an art.

    More expert article writing tips can be found at: Article Writing and Marketing


    Nickolove Lovemores last blog post..The Universal Law of Thinking: The Importance of Controlling Your Thoughts to Achieve Success

  • Hey Reed,
    Thanks for the post. This is one area that I think we can all learn from. A good idea is to have a few resource boxes pre written. I find that after writing an article I sometimes rush through the resource box. Thanks for the reminder

  • TJ

    Reply Reply December 15, 2008

    It is to lead the reader into clicking for more information. Would you provide us with an example?

  • tmobil8

    Reply Reply December 15, 2008

    Greetings Reed, Thomas Richmond here, great tips, i often use as well. P.s. thanks for Marissa’s info. Have a great day buddy 🙂

  • Derek Anders

    Reply Reply December 15, 2008

    Very Good Tips! Resource boxes are a great places for promoting your site.

    Derek Anderss last blog post..Comment Your Way To The Top!

  • How to make a website

    Reply Reply December 15, 2008

    Hi Reed,

    I’d have love to see some real examples of a good article/forum signature.



  • Matthew Lord

    Reply Reply December 15, 2008

    Reed there is no doubt the resource box is a crucial aspect to any article. After the people read the article, of course you want them to visit your website!

    Some people have resources boxes converting at 5%, while others convert at 30% or more! Six times the amount of traffic for one article just because of a killer resource box!

    As always a great post,

  • Herschel Lawhorn

    Reply Reply December 15, 2008

    Hi Reed,

    Thanks for the info. It couldn’t have come at a better time. Resource box writing has always been one of my weaknesses. I have been trying to improve and this info will help. Again thanks and keep up the good work.

  • kristi qualley

    Reply Reply December 15, 2008

    Great Article Reed. Thanks for info. people can actually use!

  • Rashmi Mehta

    Reply Reply December 15, 2008

    Well said, Reed.

    Infact the body of the article is the ‘give’ part of the article and the resource box the ‘take’. Hence one cannot simply ignore the importance of the resource box.

    Otherwise the whole purpose of the article is defeated.


    Rashmi Mehtas last blog post..Is Your MLM / Network Marketing Business Failing – Insider Secret Strategies To Revive Your MLM Home Business Overnight!

  • John Bandy

    Reply Reply December 15, 2008

    Hey Reed,
    That is a great article. I have been taught a lot by reading your articles. Keep them coming.
    I look forward to the next one.

  • Paul Penafiel

    Reply Reply December 15, 2008

    Good article Reed !

    Signature lines plays such an important role than the article itself. It does take practice and tracking skills to see which sig lines works.

    Since Reed didn’t give an example I will provide one for those who are new to IM.

    Let say you are writing about a review about a newly launched program. Submitted it to as many article database site as possible using 2 different sig lines.

    One sig lines says something like ” If you want more detailed info about this program visit

    Second sig lines says something like ” If you want to find out how I make $200 per month selling this product, visit my website at

    Now if the second sig line is getting twice as many clicks as the first one, then you back and simply change the one that doesn’t work with the one that works. Then you keep using the one that works and keep submitting it to more article database site or pay a service to publish them for you such as

    Take care.

  • Claude Pelanne

    Reply Reply December 15, 2008

    Very good and useful info on the BIO box. It took me a while to understand the importance of getting it right. This tip is very important for the newcomer to understand.

    Claude Pelannes last blog post..Tip of the Day

  • Carrie Pierce

    Reply Reply December 15, 2008

    Thanks for the tips Reed. Very helpful indeed.
    I couldn’t agree with you more.

    The more I learn and observe, the more it seems to me that alot of web marketing success simply boils down to being enticing, interesting- and skilled at communication…
    just like Life in general!

    I will think upon your pointers and see how I can best use them to improve.
    Thanks again -and glad you’re out there doing what you do.

  • Pat Gunning

    Reply Reply December 15, 2008

    This is your call to action, the place where you get a curious or interested prospect. It is a skill that can be developed and refined but well worth your effort to master!

  • Jeen Hao

    Reply Reply December 15, 2008

    Great tips Reed. Resource Box is very important in making money online. Thanks for your tips =)

    Jeen Haos last blog post..Basic Information of Affiliate Marketing

  • Jay Rossi

    Reply Reply December 16, 2008

    Thanks Reed,

    The more I read your emails and blogs the more I’m beginning to learn. Thank you.

  • Dorothea Carney

    Reply Reply December 16, 2008

    Great info on resource boxes, as usual, Reed! Wishing you and your family and wonderful Christmas and Happy New Yesr!


  • Muryal Braun

    Reply Reply December 16, 2008

    Thank you. I know the resource box is one of my greatest weaknesses. I am determined to spend more effort on that from now on. Thanks again,

    Muryal Brauns last blog post..Osteoball-Exciting New Way to Reverse Osteopenia

  • Ari Lestariono

    Reply Reply December 16, 2008

    It’s a good way to generate list building, leads and traffic.

    Ari Lestarionos last blog post..Home Remedy for Hiccups

  • normz2

    Reply Reply December 16, 2008

    One thing interesting about the internet, you can learn something new every day. After you learn it, you refine it. This resource box techniqe sounds like a good one, if used properly.

  • Keri

    Reply Reply December 16, 2008

    Thanks for the suggestions Reed. Maybe you can post an example of what a good resource box looks like.

  • Greg

    Reply Reply December 16, 2008

    Once again Reed, useful comments that give readers something to think about, helping us all to improve our article writing skills.


  • Alan Cheng

    Reply Reply December 16, 2008

    When I write a resource box for my clients’ articles, here are a few things which I do to increase the click through rates.

    1. Resource box must have a call to action. Let them know what benefits they will receive when they click on the link.

    2. Tell them that they will see a video or videos of the techniques related to the article content. A link to see a video converts very well for all articles.

    3. Tell them that they will receive a free report that is related to the same topic they read in the article. If they liked your article, then they would definitely click to download your free report.

    4. Tell them they can read part 2 of your article by clicking on the link in the resource box. Or parts 3 and 4 etc….

    5. If you are talking about the problem in your article and recommend a solution, then in the resource box, tell them to click on the link to know more about the solution.

    Having a resource box is not just about keywords and anchor text. You need to drive them to a squeeze page to capture their emails. This is the true power and benefit of article marketing which you will experience if you do things correctly.

    Alan Chengs last blog post..Ghostwriter Miscommunicates With His Customer

  • Fred Farah

    Reply Reply December 16, 2008

    Hi Reed
    Good article. You hit the nail on the head with the importance of a good bio box. I do a fair amount of posting articles to submission sites.
    My problem is that I never can tell if I am really getting extra traffic from my article marketing. Is there a way to judge if the articles are bringing me traffic?

    Fred Farah

  • Albert Grande

    Reply Reply December 16, 2008

    Excellent advice about resource boxes. I like what you said about being creative when using resource boxes. This is an area I can certainly improve upon. Thanks for the timely tips.

    Albert Grandes last blog post..Totally unique ways to use autoresponders…

  • Anna Kindler

    Reply Reply December 16, 2008

    Hey Reed, I really didn’t know what a resorce box was or how important it is. Make sence though. Also, thanks Paul for the examples. An example of something is easier for this granne newbie to understand. Anna

  • Harris Rahman

    Reply Reply December 16, 2008

    Great Article for the biginners in Article Marketing. I understand resource box is a heart of article marketing. Hi, Anna there are lots of samples available, if you go to the ezine articles you can find the best one.

  • dan vervondel

    Reply Reply December 16, 2008

    Hallo Reed,

    Thanks for making clear how important a resource box is for article writing as to bring the desired traffic to the monetizing site.
    However, your title states “how to” but I personally did not get the tips I was looking for.You might want to provide some direct examples to actually show the correct way.
    This might be a good subject for upcoming articles?

  • Marianne

    Reply Reply December 16, 2008

    Thanks for the tip. I don’t usually use key words in the Resource Box, I’ll have to give it a try.

    Mariannes last blog post..Marketing On Social Sites

  • Richard

    Reply Reply December 16, 2008

    Good post as usual, Reed. We’ve all seen (and been guilty of writing) bad resource boxes.

    Richards last blog post..Subscriber List Building Made Easy

  • PV Reymond

    Reply Reply December 16, 2008

    Hi Reed,

    It is a great point.

    Having a great resource box is crucial. Here’s where say to your readers what to do.

    Most people do this wrong. The resource box is not about the author, it is about the readers.

    I agree with the fact that you have to say who you are, but the most important thing is that you have to tell your readers that they should visit your site because they can benefit from it – you are giving away a free report or a video, or whatever.

    ^PV Reymond

    PV Reymonds last blog post..Twitter Tools

  • MARINA1965

    Reply Reply December 16, 2008


  • Geoff Dodd

    Reply Reply December 17, 2008

    Reed, so a converting resource box maybe has a briefest of brief bio – then a Benefit or *reason* to click through as a call-to-action or most-wanted response, thru to your site. It is a carefully crafted piece of copy focusing on the call to action. Agreed?

    Geoff Dodd

  • Mikkel

    Reply Reply December 17, 2008

    Wonderful tip!

    Just what needed!

    Let’s see if it works 🙂

    Mikkels last blog post..Sko kastet efter George Bush

  • Asher

    Reply Reply December 17, 2008

    Hi Reed,

    Of the whole post… the only thing I gathered which was useful was the part about using imagination to the fullest potential.

    The one thing is a good thing. Thanks for highlighting that.


    Ashers last blog post..How To Make $1,100,000 in 39 Days

  • Nancy Boyd

    Reply Reply December 18, 2008

    Alan I agree with you completely about what elements make a successful resource box.

    This one has been my weakest area, because for each article I may have a different action I want the reader to take, so I have to think about what I really want, and then ask it in an enticing way so I get the click. That is not so easy!

    In fact I’d love to hear more comments on better ways to get clicks from the resource box of your articles.

    I personally feel that if your invitation is compelling in the resource box, it makes the conversion to a sale MUCH easier.


    Nancy Boyds last blog post..Affirming The Elders ~ Every Human Being Has Rights

  • Jussi Koiranen

    Reply Reply December 18, 2008

    ABCs of the Resource boxes, very good information!

  • Mikkel

    Reply Reply December 19, 2008

    Thanks!, finally I’ll start on article marketing!

    Mikkels last blog post..Geni dot Com

  • Wayne

    Reply Reply December 20, 2008

    Thanks for the great post. I have had problems getting traffic from my articles. I am sure your advice here will be most helpful. I am going to implement it in my next articles.

    Thanks again.

    Waynes last blog post..Ultimate Marketing Marathon

  • Paul Penafiel

    Reply Reply December 21, 2008

    Someone asked? how do you know if your signature lines is working.

    By using a tracking program such as Hitsconnect or similar program where you can split test your signature lines and show you how many times your sig lines have been clicked.

    How do you create a killer signature lines? practice practice practice (track your results) practice and more practice.

    Happy Holidays Everyone !

  • Sohail Ahmed

    Reply Reply January 1, 2009

    Very Good information. Thanks….

    – Sohail

    Sohail Ahmeds last blog post..iAppointment Maker – free mobile Appointment Maker application

  • Melody Baker

    Reply Reply January 1, 2009

    Hey Reed,

    1 question. What is a resource box?

  • delords

    Reply Reply January 14, 2009

    Great Topic.

    Resource Box is the income pillar for any article, but really i have also noticed many people still can’t write a good resource box,

    A great article with a bad resource box can benefit your readers but not profiting you anything.

    delordss last blog post..Get Yanik Silver’s 14-Point Web Copy Analysis Free

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